EMC Goes to the Museum
EMC is about to begin production on our first ever audio-visual installation for a museum. The exhibit at the Walt Disney Museum will explore the relationship between Walt Disney and Salvador Dali that resulted in the collaboration on the film “Destino.” The film, which reached the storyboarding phase, but never went into production, was finished as a short by Roy Disney and released in 2003. EMC produced a feature length documentary about the production of Destino that same year. Now we’re proud to be a part of what is sure to be a riveting exhibit about these two giants of popular culture and their very unlikely relationship.
We are super excited and super charged to be working on many aspects of the Big Hero 6 campaign and dvd release. In addition to very early sizzle reels, EMC has been producing national tv spots, Disney Jr. spots, and some really exciting DVD bonus features that will give audiences a fascinating insight into the world of the Marvel comic inspired Big Hero 6. We’ve come to think of teen tech wizard Hiro Hamada and his huggable robot pal Baymax as good friends and are delighted to help them launch into their high-flying adventure on the big screen.
EMC’s “I am Groot in 15 Languages” has garnered almost a half million hits on Youtube with its infectious, musically driven montage of Groot’s familiar phrase from Guardians of the Galaxy. Check out the graphics we created to help you learn the phrase in Russian, Chinese and Czech among other languages!
This summers massive DMA (Disney Movies Anywhere) campaign “Pixar Summer Movies To Go” was driven by a series of 15 EMC produced promos that counted down the weeks….and the movies in the offer…..with a series of trivia based spots that were both entertaining and informative. Narrated by Pixar stalwart John Ratzenberger, each weeks installment pointed out hilarious, interesting and sometimes extremely obscure hidden gems in each of the movies. Check out the entire series on the Disney DMA site.
We were very excited to be working with Sony Pictures Animation again. This time on a special sneak peak at Popeye. Director Genndy Tartakovsky takes viewers on a very personal journey to the beginning of his own fascination with the iconic character. He describes his love of physical comedy and how he intends to infuse Popeye with the same exuberant style that audiences found so entertaining in Hotel Transylvania. This widely downloaded internet spot was created by our resident Genndy Tartakovsky fan Charlie Visnic.
After creating an avalanche of bonus materials for the dvd release of Frozen, EMC was privileged to be asked to produce an original music video for the stunning successful animation masterpiece. We took over the Disney Animation building for two days to shoot one of the biggest productions we’ve ever worked on. Directed by Kenny Ortega and starring Kristen Bell, Josh Gad and Jonathan Groff, “The Making of Frozen” is a comedic parody of “making of” productions. The stars of the film sing and dance to a witty song written by the movies music team of Robert Lopez and Kristin Anderson Lopez. We couldn’t be prouder of the results….even though the song picks a little fun at our own industry!
It was a blast to follow the super-energetic, fabulously-funny directors of Sony Pictures Animation’s hit comedy “Cloudy with a Chance of Meatballs 2” for a day as they showed us what it’s like to be at the helm of an ambitious full length animated film. Kris Pearn and Cody Cameron are cooking up an even bigger movie than the original Cloudy, and their workload is formidable. But with an awesome sense of humor, an unwavering idea of what they want to accomplish and a creative partnership that seems to be as smooth as a jello mold…these two make it all look like a lot of fun. EMC has covered the entire production of Cloudy 2 which features most of the cast of the original, including Andy Samberg, Anna Faris, James Caan, Bill Hader and Benjamin Bratt. Kristin Schall and Terry Crews join the original cast for the sequel.
Also for Cloudy 2! Check out this hilarious featurette with Terry Crews who replaces Mr. T as the voice of Earl, the super intense cop who is always ready to defend his pals from whatever comes their way in the town of Chew and Swallow.
Seven Years ago EMC had the pleasure of watching an animated princess come to life on the streets of New York, singing and dancing her way into our hearts as we shot the behind the scenes footage for “Enchanted.” Now we’re back for another fantastic musical movie shooting on the streets of the Big Apple: Annie, from Overbrook Films. It stars Jamie Foxx, Cameron Diaz, and the luminescent Oscar nominated star of “Beasts of the Southern Wild” Quvenzhane Wallis as the irrepressible Annie. The energy is amazing and we’re very excited about the fantastic footage we’ve gathered so far on this fresh and vibrant take on the beloved tale. From SONY Pictures.
EMC is proud to be documenting the production of “Frozen” from Walt Disney Animation. This gorgeous CGI animated film features the voices of Kristen Bell, Idina Menzel, Jonathan Groff and Josh Gad in an epic adventure set in the frozen Kingdom of Arendale. Directed by Chris Buck (“Tarzan,” “Surf’s Up,”) and Jennifer Lee (screenwriter “Wreck it Ralph”) and with music by Robert Lopez (“Book of Mormon” and “Avenue Q”) and Kristen Anderson Lopez, Frozen is sure to melt a lot of hearts when it opens in theaters in November of 2013.
The EMC produced “Muppet Chickens Sing Joy to the World” is closing in on 900,000 You Tube hits since it’s release late last year. Everyone is loving the hilarious rendition of the classic holiday carol.
And speaking of the Muppets, EMC is working on their latest film. It’s always a great time watching the Muppets at work and we had a front row seat for the production of “Muppets Most Wanted.” We’re currently working on the sizzle and epk for this comedic caper film that stars Tina Fey and Ricky Gervaise alongside all our favorite Muppets.
Once again, EMC has the distinction of working on a Marty Scorsese film, our fourth in a row. “The Wolf of Wall Street” re-teams director Scorsese with Leo DiCaprio in an incendiary telling of the real life story of Jordan Belfort….. We were on set for many days of the production of this tale of low lives leading the high life on the ill gotten gains of their pump and dump financial operations. Based on the best selling memoir by Jordan Belfort, this looks to be another Scorsese masterpiece.
Mary Poppins is a sentimental favorite of ours here at EMC. We worked on the 40th anniversary dvd release and now we’re working on both “Saving Mr. Banks,” which tells the story of Walt Disney’s 18-year struggle to get the movie made as well as the 50th anniversary edition of Mary Poppins. We spent 30 wonderful days on the set of “Saving Mr. Banks” which stars Tom Hanks and Emma Thompson. The movie tells the funny and ultimately moving story of Walt Disney’s harrowing negotiations with PL Travers, the cantankerous author of Mary Poppins. After almost 2 decades Walt was able to make the movie that some consider to be his masterpiece, but not before Ms. Travers terrorized the entire creative team developing the film.
Strong Praise for Hugo Blu-Ray
There are fascinating featurettes about the creepy history of automatons, a blow-by-blow look at the miniatures used for Hugo‘s cool derailing-locomotive sequence, and best of all, a deeper study of Georges Méliès, the pioneering French filmmaker at the heart of the movie (he’s played by Ben Kingsley). This is where Scorsese, the infectious rat-a-tat-tat extoller of cinema, is at his best. Watching clips from turn-of-the-century films like A Trip to the Moon and Kingdom of the Fairies through Scorsese’s eyes makes them seem more like Méliès magic tricks than movies.
— Entertainment Weekly
And critic Glenn McDonald even made Hugo a case study in the kind of extras that make a movie worth owning:
The DVD/Blu-ray combo pack … includes five excellent featurettes that explore details of the film’s production and elements of cinematic history. … This stuff is gold, and you can’t get the full extras package in any downloadable bundle.
— Glenn McDonald, Yahoo! Digital Crave
EMC Is Getting Animated!
This is just one of EMC’s many recent bonus features for a Disney animated classic that’s nabbing rave reviews. Upcoming and completed projects include a re-creation of Walt’s lost Native American film Hiawatha for the Pocahontas Blu-ray, narrated by animator and director Eric Goldberg; Louis Prima’s deleted song “Peoplitis” for The Rescuers, introduced by Ron Clements; and an alternate opening to The Aristocats, containing an amazing lost Sherman Brothers song, hosted by Richard Sherman himself.
Aladdin, Mulan, The Lion King… a key part of Disney’s diamond treatment is EMC West bonus features. Animators know how to make images come to life, and EMC West knows how to make the amazing work that animators do come alive in funny, fascinating, jaw-dropping bonus features!
For the film, EMC West produced both marketing materials and DVD/Blu-Ray bonus features in true Muppet-style. The Muppets was an international blockbuster, and a sequel is already in the works. On March 20, 2012, the movie was released on DVD and Blu-Ray and became a home video smash hit as well. Here’s what the critics are saying:
The feature film is a definite win. However, the Wocka Wocka Blu-ray value pack is an even bigger win for fans. There are several hilarious featurettes included that feel like mini-segments from The Muppet Show.
I love these special features. Every last one of them only makes you love the film even more, which is what special features should do.
—Rich Knight, Cinema Blend
The extended blooper reel is fantastic and earns its name, “The Longest Blooper Reel Ever Made (In Muppet History––We Think).” The behind-the-scenes glimpses are very playful … The Muppets never fails to entertain, whether it’s the actual film or the bevy of special features and deleted/extended scenes!
EMC West has remained involved with the Muppets’ busy promotional schedule, recently filming and editing a Swedish Chef cooking video and producing a Kermit the Frog Spanish Language Press Day. ¡Viva los Muppets!
Cinderella: Diamond Edition
If you pick up a copy of the Caldecott Medal-winning book by Brian Selznick upon which it is based, The Invention of Hugo Cabret, you’ll find a story about an orphan who lives in a Paris train station, a clockwork automaton, and a mystery that goes back to the very origins of the cinema. EMC West explores all these exciting facets on the DVD/Blu-ray bonus features for the film.
“The two special features Shutter Island includes do more for the film than most two-disc special editions. Both are so well produced and informative that you could not ask for anything more.” – thereelplace.com
“Behind the Shutters” features interviews with Scorsese, Lehane and cast members which delve into what drew them to tell the surprise-twist story of U.S. Marshal Teddy Daniels (Leonardo DiCaprio) and his partner Chuck Aule (Mark Ruffalo).
“Scorsese, DiCaprio, Ruffalo and others take the viewer back and show them subtle clues sprinkled throughout the film. It’s pretty great.” – Collider.com
“Into the Lighthouse” documents the real historical background upon which the story draws and features an interview with the world-renowned psychiatrist Dr. Gilligan, who consulted on the film.
“Gilligan provides a fascinating and downright shocking history lesson of the school of medical thought at the time.” – Richard Lam, Suite101.com
To build excitement in EMC West’s promos, editor Nathan Aceves used a uniquely rhythmic edit in perfect harmony with the acclaimed score for the film by Daft Punk. Graphics artist Gage Ullman created custom “Tron-ized” 3D logos for TBS, TNT and TruTV and seamlessly integrated them into footage from the film, tracking with camera moves to create a fifteen second spot that conveys more information than a traditional thirty second spot.
Bambi: Diamond Edition
Just like Disney’s latest Alice in Wonderland Blu-ray release, they once again provide an impressive feature length supplement. This time it’s a feature called “Inside Walt’s Story Meetings” which takes original transcripts from story meetings between Walt and his team of filmmakers, which are then re-enacted in time with the film.
I thought this was an absolutely ingenious innovation … adding life to the concept of the audio commentary.
This feature has proved so popular that an “Inside Walt’s Story Meetings” was created for the new Lady and the Tramp Diamond Edition Blu-Ray.
Beauty and the Beast: Three-Disc Diamond Edition
“While this plays, there are pop-ups that allow you to branch off into a separate features like the history of Disney animation, the concept art of the film, or the film’s venture onto Broadway. Should you choose to watch one of these, the person in the documentary seamlessly recognizes you have chosen this and gives you an introduction to the video. This is really well done and makes for a great interactive experience.” – cgchannel.com
“Everything contained in this lovingly-put-together feature is interesting, thought-provoking, and all-together exciting!” – highdefdigest.com
“If you’re a fan, you’ll also want to checkout the “Beyond Beauty” documentary. As behind-the-scenes, making-of type documentaries go, this is about as in-depth as I’ve seen.” – hometheaterblog.com
EMC West also produced a 20-minute special “Composing A Classic: A Musical Conversation with Alan Menken, Don Hahn & Richard Kraft” in which Alan Menken uses both his voice and his piano to tell the story of how he composed the Oscar-winning songs and score.
“My favorite feature has to definitely be … the featurette “Composing A Classic“.” – highdefdiscnews.com
Gnomeo & Juliet
Take the music of Elton John, the director of Shrek 2 (Kelly Asbury), Shakespeare’s classic love story and garden full of gnomes and what do you get? Gnomeo & Juliet! This Rocket Pictures / Touchstone release was a sleeper hit, winning the box office on Oscar weekend and going on to earn nearly $100M domestically.
EMC West was behind the EPK marketing materials for the film, with crews capturing the stars James McAvoy, Emily Blunt, Michael Caine, Ozzy Osbourne and more as they recorded voice tracks over nearly two years of production. The same footage became the basis for a unique trio of DVD/Blu-ray bonus features, set to be released May 24.
“Elton Builds A Garden” explores the contributions of the pop piano man, who not only contributed new and catalog songs to the film, but also helped produce and guide the story and the animation.
“Fawn of Darkness” is a hilarious peek inside the recording sessions with Ozzy Osbourne, complete with subtitles!
“Frog Talk with Ashley Jensen” shows why the Brit comedienne inspired the animators to give her character a big mouth. As Nanette the Frog, Jensen gabbed away with the show — even when speaking Japanese!
Toy Story 3
In “The Gang’s All Here”, producer Charlie Visnic captured the reunion feeling as the all-star cast of the Toy Story films (Tom Hanks, Tim Allen, Joan Cusak) gathered with new all-star talent (Michael Keaton, Whoopi Goldberg, Timothy Dalton) to tell this final chapter. Fans get the rare treat of seeing Tom Hanks and Tim Allen interacting as they lay down their tracks.
But that’s not all EMC West and producer Charlie Visnic did for Toy Story 3. To help introduce audiences to some of the new toys featured in the film, a series of featurettes were created. Visnic and EMC West’s crew filmed director Lee Unkrich introducing the film and the new characters against a green screen, the elements of which were used as fun, compelling scene transitions that kept the pace of pieces moving along.
Alice in Wonderland: 60th Anniversary Edition
“The real gem is a feature-length HD picture-in-picture track that pops up all sorts of rare and, yes, wonderful stills, archival footage, drawings, and factoids about the film, Disney, and Carroll. Watching the film in this mode really makes you appreciate it more.
Bottom Line: Disney’s animated “Alice in Wonderland” has never looked better, and the PIP track on this Blu-ray is one of the best I’ve seen.” – DVDtown.com
EMC West also produced all of the introductions with voice actress Katherine Beaumont as well as the 13-minute documentary about the film which is also featured on the latest DVD release, “Reflections on Alice”.
The Proposal became one of 2009’s top comedies, earning more than $160M domestically at the box office. For the home video release, EMC West produced commentary tracks, the Alternate Ending as well as two fun bonus videos: a “Blooper Reel” and “Alaskachusetts,” a how-they-did-it piece which shows the movie secrets behind making a town Maine double for the Alaskan setting of the film.